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Brainvire’s Omnichannel Solution Boosts Sales by 41% for a Canadian Automotive Products Retailer
About Client
The client is an established name in the sale of OEM (Original Equipment Manufacturer) and aftermarket auto parts and accessories. They have the vision to provide Canadian vehicle owners with the highest quality performance parts paying any excessive customs duties and brokerage fees. They partnered with Brainvire to ensure the growth of their business.
Product Idea
The cloud-based omnichannel solution comes with world-class features. Customers can use the Make-Model-Year feature to buy compatible products and services for their vehicles. The client’s existing system (MERP) was mapped with Control ERP. The sales executives can process all orders easily using a bucketing system. This system also supports color-coding, which is usually not a part of a generic Control ERP interface. The kit breakdown system helps to process orders in multiple parts and sub-parts. Lastly, the AI-enabled Klevu Search engine offers several benefits such as automating the enriched catalog data, self-learning search, and automatic suggestions.
How we did it ?
Simplify Product Search
Order Management
Order Processing
Complex Vehicle Search Functionality:
Finding relevant products and services should be easy for buyers.
Solution:
Brainvire developed a ‘Make-Model-Year’ functionality and added the filters of Rims and Tires to deliver more relevant search results.
Simplify Product Search :
The end-users have to search for thousands of products instantly.
Solution:
Brainvire implemented the world’s smartest Magento search technology, Klevu, to drive search-led sales on the website.
Order Management:
Customers should have the privilege to cancel orders partially. Moreover, the sales rep should be able to recommend new product combinations to the customers.
Solution:
A ‘Kit break down’ functionality was implemented. Sales reps can update the current ordered item and also adjust prices depending on the price of the previously ordered items.
Order Processing:
Executives have to process the order lines of every product and manage its bucket.
Result
Products Available from Over 250 Brands
Customers can select products and services of brands like Air Lift, Bushwacker, Adventus, Mishimoto, and others.
Processed Transactions Worth $10 Billion Annually
Control ERP boosted the client’s sales by 41% and also increased the efficiency of processing transactions.
Quicker Product Search
Users can search their desired products faster and this contributes to higher sales.